The RICHES Are In The NICHES
While it sounds counterintuitive, the narrower the market the bigger the potential. What does this mean?
When starting your business you want to focus on the narrowest niche possible, get to one ideal customer prototype.
A narrow niche makes everything easier:
- You get to know your ideal customer...
Your First-Time Business Guide
Colleen Kochannek
Colleen became a first-time entrepreneur at 48. After 'she figured it out' she just knew she had to help other women 50+ start their first businesses. The experience is just too amazing not to share.
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